火狐体育

数字赋能,“西湖龙井”品牌包围
宣布日期:2021-02-07 10:27 拜候次数:

duiyigediqueryan,diyubiaojipinpaixianshixiangzhengzheshenme?xihulongjing,duihangzhoulaijiang,wuyidaibiaozheyizhonghunlinghejujiao。

  shirenyihandeshi,zheigezuyiranghangzhougaoaodepinpai,maochongweilieyidukuibubuli,huizhibuqu。zhixuyitidaoxihulongjing,huafeizhexiaxiangdaode,bushijihouliuguangdehanqingwenming,ershidanzhanxinjingdegouwuxiuhui。

  zuijinjinianlai,zaixihulongjingpinpaiyanhushang,dangranyouguangefangxiangfangxiangfa、wakongxinsi,danfangfojianxiaoshenwei。yifangmian,pinpaizhemingdufangxingweiai,zhongsuozhouzhi;lingwaiyifangmian,meiyinianjiangzuijinjinianguan,chanonghaizaiweimaichashangshen。

  xihulongjing,yigechengzaizhehangzhouchouxiangdepinpai,yigeyituozhezhongguochayeguojimingyudepinpai,xianshiruohecainengqudehuafeizhexinlai?


  dajiajiongjing


  shisuogongren,zhongguoshichadeguli。ershuodaochaye,raobuguoxihulongjing。

  yinhuerming,bangchengersheng。xihulongjingdemeiyipianyezidouxishizhehanqing,sushuozhewenming。zaihangzhoudouhuixuanyangpianzhong,yuhuguangshansexiangrong,xihulongjinggengshibukehuoquedeyuansu。

  danmaochongweilieyixiangfushizhepinpaichengxin。xihulongjingzhixu2.16wanduomuchayuan,nianchanliang500duodun。hangzhouzuoweiguojiyoulandouhui,meiyinianlvkeshuyiyiji。chayeshichangquekouzhijukanchengdiyushuzi。danshi,zhejiang18gexianqujunchuchanhejiagonglongjing,dangranfenweixihuchanqu、qiantangchanquheyuezhouchanqu,danbuguanchayezhonglei,rengshijianzaotilidouqianpianyilv,keguanshanggouchenglelongjingzhijian“xushinanbian”,naizhibendichanongzhijiashoujialvjinbujue,waibukeshanghunshuimoyu,jiejiquli。

  “liebibinchuliangbi”dexiju,buzhishichanonghaochushousun、yukuwulei,yeranghuafeizhequanlishousun、zanyangwumen,gengrangxihulongjingpinpaimengwu、beirengoubing。

  duici,xihulongjingchacaichanxiehuipinpinchutaitili,tingzhiyingda。juzhiqingzhehuishou,zaichajie,xihulongjingzuizaowanchengyuanchandiquyanhu,danxishiyouyugongshanghezhijianfenshulianggexitong,yaotieyuanchandiyanhuhezhengshipaihaolianggebiaoshi,buzhishouxufansuo,bingqiequeshaohouxujixi,zhishipinpaiyanhuxingtongxushe。

  qingjizhixia,2011nianqitou,xiehuiqitoulipinzhuanyezhuangshituanduiqianqutianxiagedishichangdajia。

  erhou,hangzhouzaishijicengmianjianlilexihulongjingchabanlixiehui,danyuanjingyouguochengleitingshouwan,zhengsuxihulongjingdeshichangluanxiang,danyouyuzhucepaihaoyouxihuquchacaichanxiehuijiezhi,bushishirangdu,naizhimeifashixingyouyongjixi,zuichugongbaichuicheng。

  2019nian3yue,getichanongzhijiashoujia、shengyichabiaojingxiangbeimeitibaoguang,zaicixianqixuanrandabo。

  xihulongjinghequhecong?

  

  chulijihua


  xihulongjingdepinpaiyanhu,dangranbixutingzhishichangdajia,danruoshibuzuohaowaibubanlijiumaorantuoshou,buzhichulibuledizitimu,haiqingyigouchengshichangguojifanying。jieguo“tangshoushanyu”dehangzhoushinongyexiangcunjuzonghechanfayiwei:xihulongjingcaichanjihedudi,suoshezhutibuzhiyaochanong,yeyouchaqi,buzhiyaobendi,lingyouwaibu,buzhishangpinchangtongguantouguoliang,bingqiepinzhinanyiyongrouyanfenbian。mianlinrusipangzaduobiandejinkuang,yituochuantongdebanlitilibijiangnanyijianxiao,bixuchongshichanyanghangzhoushangfeng,caozonggudaihuadeshuzishouwantingzhiyingda。

  zaizheiyilinianqudongxia,hangzhoushichutai“xihulongjingchachandizhengshibiaoshibanlitili”,bingyingyongnuodonghulianwang、dashujudengjinbuqianbeishouyi,goujian“xihulongjingchashuzihuabanlixitong”,jiang168pingfangqianmiyanhujidineideyiqiechanonghechaqitongyitingzhishuzihuabanli,yituyixueqianchi。

  “dangranbiaoxiangxuwupiaomiao,danchayechanliangmeiyiniangendibubian。shiyizhixuguanzhuchayuan,jiukeyiguanzhudizi。guantoushizanmenzenyangquguan,jingyouguochengshenmeshouyishouwanquguan。”hangzhoushinongyexiangcunjujuzhangzhaoguoqinyiwei。

  jizhelinghuidao,qishuzihuabanlixitonggoujiansixudazhiyixia:

  qishou,youqu、zhen、cunsanjianzhaocehuishuju,duichanonghechaqidechadimianjitingzhishending,bingtongyitianbaodaoshuzihuabanlixitong;erhouzaibanlixitongzhong,weimeijiazhutijianlizilidedianzizhanghu。gaidianzizhanghuanzhaoshimingzhibanli,binganqichayuanmianjishendingganchashumu。

  ruxuyilai,dangzhuangjiajiangxianyefamaijichaqishi,qidianzizhanghuzhongdeganchashumu(xianyeganchaan4:1huansuan)jiangtongbuhejian,shoumaiqiyedianzizhanghuzhongdeganchashumuzetongbuzengtian,erzhezhuyiduiying。rubuhunpei,xitongjiangzidongbaojing。duiwaibaozhuangfamaishi,chanonghechaqikepingqidianzizhanghuzhongganchashumu,tizaohuanlingshenwuzhengshibiao。

  yiqiefafangdeshenwuzhengshibiaotongyibianhaobanli,chanong、chaqishenlingzhengshibiaoshi,qidianzizhanghuzhongtongbuxianxianshenlingdezhengshibiaobianhao。anzhaobianhao,kesuishiquanyuanzhuisu。anhuading,yiqieduiwaifamaidaibaozhuangdexihulongjingcha,bixuzaiwaibaozhuangshangzhangtieshenwuzhengshibiao,buranjiangyifatingzhichachu。

  youyushuzihuabanlixitongduzhulezhijiashoujiadejijinyiqiefengxi,shiyizaodaoliangduorenhuominghuoandedikang。qihaochuqiantouwanxu,ganxiqitongbada。“shuzihuabanlidangranyounenggourangdashidehaochulinshishousun,danzhixuyiyiguanzhi,wuyixiweigui,pinpaishouhaijiangshijiuyuande、kechixude。”zhaoguoqinlichangjianrupanshi,buweisuodong。

  suihou,xihulongjingshixingpinpaishouquanyunying,yu100duojiayunyingzhutiqiandingxunuohetan,bingzhankaidafanweidetingyepeixun,jinbushuzihuabanlidexuyaoxinghecaozongfangfa。lingwaiyifangmian,yutianmao、jingdongdengdianshangpingtaiqianyuexiezuo,biaozhundianshangshichangfamaixingdong,bingyuzhongchasuolianxijianlixihulongjingchapinzhipandingzhongjian,gongjipandingbanshi。zaicigenbenshang,lipinzhuanyedezhuangshituanduidajia,yueqingmeitimingchaanfang,gongjixiansuo。yijingfamingtimu,shizuanlvyanchu,haobuzuotan。lvjiaobugaide,jianjiechexiao“tingyezhizhao”。

  “xihulongjingjianzhishenbukece。danruoshishierbujian,huoduifuleshi,zanmenbianshicaita‘jinshouci’,duanzisunfanwan,zuoquedeshi。”zhaoguoqinbumanhaoqingdigaozhijizhe,jieshangqu,hangzhouchoubanjingyouguochenglifa,gouchengrenwubihuan,zhongjiujiangxihulongjingdagoucheng“guojiqiangxian、guojiyiliu”dechayepinpai。


  “longangshou”


  shuzihuabanlixitongshixingbudaoyinian,dangranshichangshangchanonglingsanshengyichabiao、baozhuangbiaoshibubiaozhun、“dacabianqiu”dengjingxiangrengyoucunzai,dan“zuozhen、zuoyou、zuojing”degongmingzhengzaijiasugoucheng。liangduorenduishuzihuabanlixitongdelichang,yeconggangqitoushideniunie、dikang,bianchenglebianjijiedaihechengchi。

  yigerangrengaoxingdexianshishi,xihulongjingdechanzhiwanchengledafuzengjia。2020nian,shoudaochunhanheyiqingdengyingxiang,dangranchunchachanliangtongbixuejianle4.3%,danjunyunshoujiatongbizengjia55.1%,chanzhitongbizengjia48.6%。zheiyinishizengjiademianqian,qiashishuzihuabanlizanzhuxihulongjingwanchengleyouliangyoujia。

  yucitongshi,zhijiashoujiagendijueji。youyuxihulongjingchabiaofafang、huazhuan、liuxiangdengshixingquanchengbihuanjixi,youyongduzhuleshenwuchabiaoshengyidefengxi,zhongjiu,chanongmenhaizidongjiangyinzengchanerjieyude22dunchabiaotuihaijixiehui。xianshangxianxia,xihulongjingzhongduochengzai、lianjiajiaomaidejingxianggendimingjinshoubing。chanongshoulidexihulongjingchabuzhibuchoumai,bingqiedouchengleremenhuo。

  fanyingdaocaichanshang,zeshijiheduhuodeyouyongjinsheng。jinnian,xihulongjingdeqiyexianshishoumaibilibugao,shouyaoshiyouyuchanongzichanzixiao。2020nian,yue45%dechanongtiaoxuanjiangchayechumaijiqiye,cizhong“toubuchaqi”zhenghaochaye、xihulongjingchaye、zhechatuantideshoumailiangjiaoshangnianwanchengfanfan。gengduodechaqichunchunyudong、juedingxinnianmanman,choubanlainiandaganyichang。

  zuixinxuanbude《2020zhongguochayediqugongyongpinpaidaijiapingjiabaogao》zhong,xihulongjingyi70.76yiyuandepinpaidaijialianrenbangshou。zaidanyuanxiaoliangpinpaishouyishang,xihulongjingyiyanggaojudiyi,bidierweideanjibaichachaochukuayue7.2bei。chugeshiyijiyanhuqudemingqianxihulongjing,shichangshoujiameijingendishangdouzai3000yuanyishang,yaoyaoqiangxianyuqiyuchayepinpai。

  hubirushizhenghaochayepinpaidangjiaren。zheiweicongwaiyangliuxuefanlaide“xinnongren”,yiqitouduishuzihuabanliyeyouzhuduoguanian。gongsilaoyuangonggaozhita,chabiaobanlishiduonianqianjiugaole,gaobuhaode。shiyi,zaihuohutiyuguanfangwangzhanshouluo“shuzihuabanlixitong”dingjianshi,taweitongjiaolaxieleyidapian,biaoxianzhiyi。juehouyouyigunaoerquanshanle,zhixielelianggezi“zancheng”,haizhongzhongdalegezantanhao。

  zaineishidehubirukanlai,jiranshihuohutiyuguanfangwangzhanzaibiance,guanianyehao,danyouyeba,zongzhizhinengpeihe。danzheileizhudongqingganhenkuaibeichongdan,tebiedangkandaohuohutiyuguanfangwangzhanzaluanwuzhangtuichuhouxuxingdongshi,tadejuedingxinnianzaimanmanjiaqiang。xiangchanongshoumaichayeshi,tamingbaiqingqiu“bujibiaojiubushou”。jiulianqinianjinliuxundefuqin,zaihangzhouchajiehenyouhaolingli,yekaitianpidizuoqilezhibo,zanzhuhuohutiyuguanfangwangzhanbiancexindebanlixitongshixing。

  zhenghaochayepinpaidechengzhangbugufuhubirudeyiqiangrechen。2020nian,gongsidechayexiaoliang、jiaqian、honglidouchengxianshirenyixiangbudaodezengjia。“xihulongjingshizanmenqiyedegendi,tiebiaofamaishizanmendexingmingxian。zhixuyanhuhaopinpai,zanmendeyunyingchengzhangcainengkechixu,cainengwenxinwukui。”hubirushuo。

  

  lilunqidi


  diyubiaojinongchanwushizhonghuanonggengwenmingdezhuyaochuancheng,zhiciduoyuanhuafeishiqi,youdebeishouxiai,quenantao“gongdizaihai”;youdezezaifanweihuadajizhixia,zhanqianguhou,mozhongyishi。shiyi,ruoheyanhuchuancheng,jienashenmeshouwan,shizhidepeihecunjuandetimu。zhejiangdaxuechengxiangjihuashexiangyantaoyuanshuzipinpaironghuiyantaosuofuzhangchuzhuzhenyuyiwei,xihulongjingdelilunjirenzhuduoqidi。

  yishizaihuafeicengmian。yourenyiwei,shuzihuabanlidangranzuodaolebaozhen,danwuyixiweigui,suizhierlaidedijiaquezhinengrangtongsuhuafeizhewangyangxingtan。xianshishang,xiangxihulongjingcharuxudediyubiaojichanwu,zaodaochengzhangqingkuang、renwenhanqing、jiagonggongyidengshenfenyingxiang,chanlianghefanweifeichangwuxian,bunenggourangyiqierendouhuafeideqi。zhixuduizhigaoduanjiagoudingwei,jinyibutuxianpinpaidejiaodianyuansu,cainengzhenzhengyanhuhao、chuanchenghaodibiaopinpai。

  ershizaichanwucengmian。weilexunqiugaoxiaoyi,liangduorencengjinjindingzhuzaochanhegaochan,youdenaizhibuxiyicichonghao、yijialuanzhen,zhuan“meixinqian”。shuzihuabanlixitongdeshixing,ranggengduodechanonghechaqishuxidao,zhixujingyouguochengtichunfuzhuang,guifuquntizhongdezhongleitezheng,zhixuguifushougongchaozhi,tuxianxihulongjingdegongyitezhi,congerchixupinpaidehanqinghewenming,caishixihulongjinggaopinzhichengzhangdeyingyouneizai。xihulongjingdelilunshenming,huohutiyuguanfangwangzhanyanhupinpaidechuzhiheniantou,yuchanong、chaqizengshoudefangzhenbingbuxiangbei,ershiwanzhengfenqide。

  sanshizaishouyicengmian。dibiaopinpaidangranshihebisuizhu,chezaidouliang,danyouyunongyechuchandetebiexing,yixiangqueshaoyouyongdejixiyanhushouwan。xihulongjingdelilunshenming,jingyouguochenghulianwang、dashuju、yunjijiaodengshouyishouwan,tingzhishouyiliyiheguizhiliyi,shizhuanbianxinxitongbaoxingshi,zhongsuhuohutiyuguanfangwangzhanbanlixingshi、banshixingshi,jinshenghuohutiyuguanfangwangzhanguanlicainengdeyidingtiaoxuan。

  zhuzhenyuchangyi,xiayibu,kejinyibulianxiqukuailianshouyi,rangchuchanjiagongzhuti、huohutiyuguanfangwangzhanzhuguanbufen、shehuihuabanshijigoujihuafeizhedenghaochuxiangganfang,jienashuzihuadetilipeihedaochangpinpaifuzhi,wanchengpinpaishuzihuarenzheng,jinbupinpaijiayudu,jinshengpinpaidaijia。(nongrenribao)


义务编辑:曲云燕
英亚体育 英亚体育 英亚体育 英亚体育 英亚体育